While the NBA season might be stuck in neutral, Frank is helping AND 1 and Monta Ellis Build their Empire by moving full steam ahead with the new Monta Ellis Signature Shoe, the ME8 Empire Mid. The Build Your Empire campaign features a Facebook-driven sweepstakes that encourages fans to 'build their empires' in order to win cool stuff. The campaign kicks off with a 4-page ad in Slam magazine and integrates in-store merchandising, digital, and social media channels. It just shows there's always work to be done.
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