No Borders. No Boundaries. All Ball.

Basketball is more global than ever. International stars light up the NBA while NBA stars try their hand overseas. With fans in countries all over the world, a streetball tour (AND 1 Live) that brings the game to packed arenas and high school gyms, and a product line that represents the culture of the game,
AND 1’s reach extends as far as any.

Frank Creative's most recent print ads for the basketball brand speak directly to its international appeal. Because on every court, in every country, AND 1 is All Ball.

Heart, Dedication, Ambition - It takes the right tools to Build an Empire.

While the NBA season might be stuck in neutral, Frank is helping AND 1 and Monta Ellis Build their Empire by moving full steam ahead with the new Monta Ellis Signature Shoe, the ME8 Empire Mid. The Build Your Empire campaign features a Facebook-driven sweepstakes that encourages fans to 'build their empires' in order to win cool stuff. The campaign kicks off with a 4-page ad in Slam magazine and integrates in-store merchandising, digital, and social media channels. It just shows there's always work to be done.

AND 1 All-Star Weekend Banners

AND 1 partnered with Mercedes Benz of Laguna Niguel for some All-Star weekend events. Frank used the connection between cars and ball to create the concept Only the Driven Change the Game.

AND 1 SLAM Ads

Consciously Social

AllFacebook.com recognized AND 1's Facebook page as one of the most explosive pages on the social network this week. All Facebook may consider itself the unofficial Facebook resource, but we consider it officially awesome for appreciating our hard work.

Philosophically Faster

When a technology goes beyond materials it becomes something more. The ME8 Sovereign Mid features And1's L2G (Low to the Ground) Philosophy. When you reduce the distance between your foot and the floor, you can react quicker, cut faster, and let instincts takes over.

Train like a Baller

We upped our game to show the training side of the And1 Downtime. Kamp Grizzly killed the graphics while UFC Fighter Nate “Rock” Quarry showed Lamar, our baller, how quick feet go beyond the court.

Be Lo-Qi

Frank teamed up with Kamp Grizzly to create this 45-second spot for And1's new off-court collection.

And1's Steve Blake is a Laker

That's right, our athlete literally changes the look of an entire franchise. Let's see you do that LeBron.

AND1.COM Gets a New Grill

Frank Creative gave And1.com a face lift and a new platform to add and display its products online. Dynamic homepage CTAs suck you in while sleek product pages make you drool. It's just another step towards awesomeness for the re-emerging shoe brand.

Tai Chi Tribute Box & Packaging

The Tai Chi Tribute honors the ten-year anniversary of the original Tai Chi Mid and the Chen-style Tai Chi martial art form that inspired the shoe. With only 212 pairs produced, the packaging had to be both elegant enough to symbolize its limited status, and strong enough to reinforce its place as performance footwear.

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The Box includes a white outer sleeve die cut pattern that reveals a black inner drawer embossed with white foil accents and UV gloss pattern for added depth and interest. The white/black contrast corresponds with the shoe's similar yin/yang duality. Materials of the shoe are also mimicked by the satin finish of the outer sleeve as it contrasts with the shine of the gloss.

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Each of the 212 individual shoeboxes contain an original hand-drawn authenticity card of an individual Chen-style Tai Chi movement, signed by the artist. Each card is ghost pressed for added texture and tactile interaction and sealed by wax in its own envelope.

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The hand-drawn illustrations were also printed onto the shoe insoles to add another layer of interest.

PLAY ON - And1's Advance Mid

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Print Ad running in April's SLAM Magazine. Also, check out the Advance Mid at Foot Locked Unlocked.

Tai Chi Launch Kit

Tai Chi Launch Kit - closed


Wrapping which housed cards explaining the Launch of the Tai Chi


Custom cut foam to hold the giveaways for each store's employees


Poster that was inside Launch Kit

11.12.09: Tai Chi's Launch at Foot Locker

And1 Tai Chi's Launch at Champs! Go to And1.com to find a retailer near you!

AND1 Tai Chi Brand Ad

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11.11.09: Tai Chi's Launch at Champs!

And1 Tai Chi's Launch at Champs! Go to And1.com to find a retailer near you!

And1.com Gets Flashy

The new And1.com combines old school wisdom with new school fresh. Frank created a layered homepage that invites you into the world of the Tai Chi Prophet, a new character that interacts with consumers and spreads the wisdom of ball.

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You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube. At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends right from the site. Listen to his words and your game will follow.

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My client's athlete can beat up your client's athlete...

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Nate Quarry came into the office last week to pick up a framed canvas piece that depicted his recent AND1 Street 2 Elite ad, which ran in SLAM magazine. The artwork chronicles Nate’s journey from blue-collar worker to UFC ass-whooper.

Fresh off of the beat down he put on fellow UFC fighter Tim Credeur on September 16; Nate’s face was a testament to what success in MMA looks like – bruised. It was a fitting tribute to the truth behind his ad.

AND1 Teaser Ad

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The Tai Chi Teaser Ad is running. Pick up a copy of SLAM, DIME
or EXPN to check it out.

Steve Blake S2E on And1.com

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Steve Blake S2E collage is up on And1's website. It is my personal favorite of the series so far. Once again, major thanks to Alex Turvey for the fantastic collage work.