Monday, January 19, 2009
HAPPY MLK DAY!
(click to enlarge)
Today we honor the life and legacy of Dr. Martin Luther King, Jr. as well as the release of AND1's inaugural Tribute shoe, the ME8 Tribute. This Limited Edition version of Monta Ellis' first signature shoe pays homage to Dr. King and marks the launch of AND1's Tribute site.
A lot of hard work by a number of people went into this project, which included packaging, print ads (SLAM and Complex magazine), posters, billboards, banners and other point of sale displays, on-court signage, web banners and the previously mentioned microsite (special thanks to the guys over at Dangerr Creative and CelSol). All in all, very exciting to be a part of.