Friday, April 2, 2010

Tai Chi Tribute Box & Packaging

The Tai Chi Tribute honors the ten-year anniversary of the original Tai Chi Mid and the Chen-style Tai Chi martial art form that inspired the shoe. With only 212 pairs produced, the packaging had to be both elegant enough to symbolize its limited status, and strong enough to reinforce its place as performance footwear.

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The Box includes a white outer sleeve die cut pattern that reveals a black inner drawer embossed with white foil accents and UV gloss pattern for added depth and interest. The white/black contrast corresponds with the shoe's similar yin/yang duality. Materials of the shoe are also mimicked by the satin finish of the outer sleeve as it contrasts with the shine of the gloss.


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Each of the 212 individual shoeboxes contain an original hand-drawn authenticity card of an individual Chen-style Tai Chi movement, signed by the artist. Each card is ghost pressed for added texture and tactile interaction and sealed by wax in its own envelope.

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The hand-drawn illustrations were also printed onto the shoe insoles to add another layer of interest.

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