No Borders. No Boundaries. All Ball.

Basketball is more global than ever. International stars light up the NBA while NBA stars try their hand overseas. With fans in countries all over the world, a streetball tour (AND 1 Live) that brings the game to packed arenas and high school gyms, and a product line that represents the culture of the game,
AND 1’s reach extends as far as any.

Frank Creative's most recent print ads for the basketball brand speak directly to its international appeal. Because on every court, in every country, AND 1 is All Ball.

Heart, Dedication, Ambition - It takes the right tools to Build an Empire.

While the NBA season might be stuck in neutral, Frank is helping AND 1 and Monta Ellis Build their Empire by moving full steam ahead with the new Monta Ellis Signature Shoe, the ME8 Empire Mid. The Build Your Empire campaign features a Facebook-driven sweepstakes that encourages fans to 'build their empires' in order to win cool stuff. The campaign kicks off with a 4-page ad in Slam magazine and integrates in-store merchandising, digital, and social media channels. It just shows there's always work to be done.

AND 1 SLAM Ads

Philosophically Faster

When a technology goes beyond materials it becomes something more. The ME8 Sovereign Mid features And1's L2G (Low to the Ground) Philosophy. When you reduce the distance between your foot and the floor, you can react quicker, cut faster, and let instincts takes over.

PLAY ON - And1's Advance Mid

(click to enlarge)

Print Ad running in April's SLAM Magazine. Also, check out the Advance Mid at Foot Locked Unlocked.

AND1 Tai Chi Brand Ad

(click to enlarge)


(click to enlarge)

My client's athlete can beat up your client's athlete...

(click to enlarge)

Nate Quarry came into the office last week to pick up a framed canvas piece that depicted his recent AND1 Street 2 Elite ad, which ran in SLAM magazine. The artwork chronicles Nate’s journey from blue-collar worker to UFC ass-whooper.

Fresh off of the beat down he put on fellow UFC fighter Tim Credeur on September 16; Nate’s face was a testament to what success in MMA looks like – bruised. It was a fitting tribute to the truth behind his ad.

Ryka - Kelly Ripa "Take Shape"

(click to enlarge)

We just launched the Ryka - Kelly Ripa "Take Shape" Campaign in this month's Elle and WWD which is a rallying cry for women who workout to look good, feel good and get fabulous!

Thanks to Kelly and David Sacks who provided immense inspiration and made a 2-day shoot really super fun and exciting.

Namaste,


(click to enlarge)

AND1 Teaser Ad

(click to enlarge)

The Tai Chi Teaser Ad is running. Pick up a copy of SLAM, DIME
or EXPN to check it out.

S2E In April09's SLAM

(click to enlarge)

Check it out. The work of our favorite collage artist, Alex Turvey collaborating with Frank = sweet ad for April's SLAM. More ads to come in this killer style by Alex, so be on the lookout.

Thanks for all your hardwork Alex, you rock!

AND1 - The Changing of the Guard

We have been working with AND1 for a couple of months now and I am excited to announce that we have four web banners from our Holiday 2008 ad campaign on Complex's website and the main artwork can be seen on AND1's home page.

You will also be able to see our work in SLAM and Complex magazines as early as November. So head to your local news stands and check it out!

The shoe in the ad is Monta's signature shoe, the ME8, which will be available in January.

Thanks to AND1 for being such a great brand, Lisa for some sweet design work, and Monta (Mon - Tay) for the killer moves.

Working with AND1 has been a blast so far and there's a lot of great stuff in the works. More to come as the basketball season gets underway!