Heart, Dedication, Ambition - It takes the right tools to Build an Empire.

While the NBA season might be stuck in neutral, Frank is helping AND 1 and Monta Ellis Build their Empire by moving full steam ahead with the new Monta Ellis Signature Shoe, the ME8 Empire Mid. The Build Your Empire campaign features a Facebook-driven sweepstakes that encourages fans to 'build their empires' in order to win cool stuff. The campaign kicks off with a 4-page ad in Slam magazine and integrates in-store merchandising, digital, and social media channels. It just shows there's always work to be done.

Consciously Social

AllFacebook.com recognized AND 1's Facebook page as one of the most explosive pages on the social network this week. All Facebook may consider itself the unofficial Facebook resource, but we consider it officially awesome for appreciating our hard work.