And1.com Gets Flashy

The new And1.com combines old school wisdom with new school fresh. Frank created a layered homepage that invites you into the world of the Tai Chi Prophet, a new character that interacts with consumers and spreads the wisdom of ball.

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You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube. At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends right from the site. Listen to his words and your game will follow.

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My client's athlete can beat up your client's athlete...

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Nate Quarry came into the office last week to pick up a framed canvas piece that depicted his recent AND1 Street 2 Elite ad, which ran in SLAM magazine. The artwork chronicles Nate’s journey from blue-collar worker to UFC ass-whooper.

Fresh off of the beat down he put on fellow UFC fighter Tim Credeur on September 16; Nate’s face was a testament to what success in MMA looks like – bruised. It was a fitting tribute to the truth behind his ad.

Ryka - Kelly Ripa "Take Shape"

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We just launched the Ryka - Kelly Ripa "Take Shape" Campaign in this month's Elle and WWD which is a rallying cry for women who workout to look good, feel good and get fabulous!

Thanks to Kelly and David Sacks who provided immense inspiration and made a 2-day shoot really super fun and exciting.

Namaste,


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Spyder

(click to enlarge) Photograph by: Tommy Whitcomb

A: Freeryde Summer Look Book (Photographed by Chris O'Connell)
B: Freeryde Summer Trade Teaser Cards
C: Freeryde Winter Advertising Campaign (Freeskier Magazine) (Photographed by Jeff Nass)
D: Freeryde Summer Look Book Insertion (Freeskier Magazine) (Photographed by Chris O'Connell)

Frank's Photo Intern

(Photograph by: Tommy Whitcomb)

Recently, Frank had a photography intern, Tommy Whitcomb. We put Tommy to work photographing everything from UFC fighters to portfolio studio shots - and everything in between. Be sure to check out his work around our blog (note the photo credits) and on his site www.whitcombphoto.com

AND1 Teaser Ad

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The Tai Chi Teaser Ad is running. Pick up a copy of SLAM, DIME
or EXPN to check it out.

Sometimes #2 feels better than #1

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After coming up a little short in a recent soccer pitch, Frank is packing away the voodoo dolls and pouring out the holy water. We’re not sore losers here. We don’t need to cast spells or wish ill will on the winners…Right?


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We can forget about the multiple late night refinements that led to the early morning printing and binding session. We can laugh off the hours spent on three unique graphic executions and fully flushed out 18-month marketing plan. And we’ll simply digest the countless pots of coffee that kept the creative juices flowing because this is the life we chose.


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Besides, we watched “The Bachelor” last season. We know what happens to #1s and #2s. You see, Melissa was picked #1 and offered a proposal while Molly was rejected and left asking “why?” on national TV. Of course a couple months later, #2 Molly was asked back and #1 Melissa was dumped, making her the actual #2 and Molly the new #1. And when “Dancing with the Stars” heard about the now #2 Melissa, they asked her to be on their #1 hit show where she made bank. And the first #2, who eventually became #1, is still in love, which is worth more than money - kind of like ideas. You can’t put a price on good one.


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So sometimes #2 feels better than #1. And at the very least, 2 is twice as many as 1, which seems like a step up if you’re still doing the math. You know what I mean?

Happy Birthday Carter!

Everyone is dressed up for the party.

FFT Round 3

The 3rd Official FFT took place at Ready, Paint, Fire! Each Frankster chose a ceramic piece of their choice and took to painting and glazing. Here are a few pics, courtesy of Steve:


The team painting away


The creatives trying to decide what color combos are most excellent


Keo and Lucas hard at work...


Tyler painting his guacamole bowl...

Post glazing, we headed over to PGE park where we enjoyed box seats and the action of Portland's minor league soccer team, the Timbers. Overall, it was an excellent FFT.

Rhino

Frank's Newest Designer

Meet Rhino. The newest addition to the Frank Creative team.

HAPPY BIRTHDAY STEVE!!!

How awesome would it be to share your birthday with the kickoff of march madness? Pretty freak'n awesome. Lucky for Steve, Hbar and I are on top of the details, and we managed to tie together treats and hoops in this awesomely crafted (but poorly photographed) display.

HAPPY BIRTHDAY STEVE!!!

Steve Blake S2E on And1.com

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Steve Blake S2E collage is up on And1's website. It is my personal favorite of the series so far. Once again, major thanks to Alex Turvey for the fantastic collage work.

Green Frank

In a continuing effort to improve the sustainable business practices at Frank Creative we partnered with the Zero Waste Alliance to build out our new office space in Portland. Throughout the process we recycled over 50% of our demo materials, applied low VOC paint to the walls, utilized rapidly renewable resources, and improved our office recycling policies. Other small steps include:

1) Tyler now takes mass transit due to his fear of traffic jams after living in L.A. for 5 years.

2) Keo cut his daily commute drastically by moving from Corvallis. The smell in Albany was just too much.

3) Carter has upgraded his 1992 Bridgestone bike to withstand monsoon season in Portland.

4) Sue now receives a light slap on the wrist every time she throws out a piece of paper instead of recycling it.

5) Lisa and Heather car pool together because living and working together just wasn't enough.

6) Dave drinks his daily cup of coffee from a porcelain replica of a take out cup. It's like a fake cigarette except he is not trying to quit.

7) Lucas rehashes and reuses any and all ideas and copy whenever possible.

8) Steve has lead the charge in purchasing recycled office paper. The math was too much for anyone else to handle.

9) Denis met his wife at Burning Man. Enough said.



In recognition of all these efforts we have received an award from the City of Portland Office of Sustainable Development for having a High Performance Green Workspace.


Oscar sporting his new bling

*Please note all copy for this post was dictated to Lisa by Carter.

Nothin' but Net!

A few weeks have gone by since the NERF hoop was installed at FRANK. The idea to make the addition came during a late night game of Moon Ball played between press checks on the AND1 footwear catalog. Initially, the hoop was used for Moon Ballesque friendly displays of trickeration Think MJ v. LB McDonald's commercial from the early 90's. This quickly evolved into a series of down-to-the-wire PIG games.

It comes with great pleasure to announce that today, Monday, March 2, 2009 Lucas Burt became the last co-worker to win his first official outright game of PIG.

Congratulations, and may your first also be your last.