Thursday, February 4, 2010

Happy Birthday Rhinoceros!!!!


Rhino emerges from the darkness to consume his bday treat...


(doggy safe) cupcake for the birthday boy!


He's a bit of a piggy.

Rhino, Frank's #1 troublemaker, turns 1 today. People say when he hits 3 years old - he'll calm down. Only another 2 to go. To make up for all his "mistakes" Rhino bought his co-workers (and himself) some delicious miniature cupcakes from cupcake jones.

Monday, January 4, 2010

Tai Chi Launch Kit


Tai Chi Launch Kit - closed


Wrapping which housed cards explaining the Launch of the Tai Chi


Custom cut foam to hold the giveaways for each store's employees


Poster that was inside Launch Kit

Wednesday, December 23, 2009

The Frank Holiday Chain Letter!


(Click the image to read the Frank Holiday Chain Letter)

Here at Frank Creative we wanted to wish everyone on Earth a Happy Holiday Season. Unfortunately, we don't know everyone on Earth. But we wouldn't let a silly thing like that stop us from trying. So don't break the chain...or else! Happy Holidays to all.


Friday, December 4, 2009

Thursday, December 3, 2009

Thursday, November 12, 2009

11.12.09: Tai Chi's Launch at Foot Locker


And1 Tai Chi's Launch at Champs! Go to And1.com to find a retailer near you!

Wednesday, November 11, 2009

AND1 Tai Chi Brand Ad


(click to enlarge)


(click to enlarge)

11.11.09: Tai Chi's Launch at Champs!


And1 Tai Chi's Launch at Champs! Go to And1.com to find a retailer near you!

Wednesday, October 28, 2009

And1.com Gets Flashy

The new And1.com combines old school wisdom with new school fresh. Frank created a layered homepage that invites you into the world of the Tai Chi Prophet, a new character that interacts with consumers and spreads the wisdom of ball.

(click to enlarge)

You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube. At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends right from the site. Listen to his words and your game will follow.

(click to enlarge)

Monday, October 5, 2009

My client's athlete can beat up your client's athlete...


(click to enlarge)

Nate Quarry came into the office last week to pick up a framed canvas piece that depicted his recent AND1 Street 2 Elite ad, which ran in SLAM magazine. The artwork chronicles Nate’s journey from blue-collar worker to UFC ass-whooper.

Fresh off of the beat down he put on fellow UFC fighter Tim Credeur on September 16; Nate’s face was a testament to what success in MMA looks like – bruised. It was a fitting tribute to the truth behind his ad.

Tuesday, September 15, 2009

Ryka - Kelly Ripa "Take Shape"


(click to enlarge)

We just launched the Ryka - Kelly Ripa "Take Shape" Campaign in this month's Elle and WWD which is a rallying cry for women who workout to look good, feel good and get fabulous!

Thanks to Kelly and David Sacks who provided immense inspiration and made a 2-day shoot really super fun and exciting.

Namaste,


(click to enlarge)


Monday, September 14, 2009

Spyder


(click to enlarge) Photograph by: Tommy Whitcomb

A: Freeryde Summer Look Book (Photographed by Chris O'Connell)
B: Freeryde Summer Trade Teaser Cards
C: Freeryde Winter Advertising Campaign (Freeskier Magazine)
(Photographed by Jeff Nass)
D: Freeryde Summer Look Book Insertion (Freeskier Magazine)
(Photographed by Chris O'Connell)

Frank's Photo Intern


(Photograph by: Tommy Whitcomb)

Recently, Frank had a photography intern, Tommy Whitcomb. We put Tommy to work photographing everything from UFC fighters to portfolio studio shots - and everything in between. Be sure to check out his work around our blog (note the photo credits) and on his site www.whitcombphoto.com

Friday, September 11, 2009

AND1 Teaser Ad


(click to enlarge)

The Tai Chi Teaser Ad is running. Pick up a copy of SLAM, DIME
or EXPN to check it out.

Sometimes #2 feels better than #1


(click to enlarge)

After coming up a little short in a recent soccer pitch, Frank is packing away the voodoo dolls and pouring out the holy water. We’re not sore losers here. We don’t need to cast spells or wish ill will on the winners…Right?


(click to enlarge)

We can forget about the multiple late night refinements that led to the early morning printing and binding session. We can laugh off the hours spent on three unique graphic executions and fully flushed out 18-month marketing plan. And we’ll simply digest the countless pots of coffee that kept the creative juices flowing because this is the life we chose.


(click to enlarge)

Besides, we watched The Bachelor last season. We know what happens to #1s and #2s. You see, Melissa was picked #1 and offered a proposal while Molly was rejected and left asking “why?” on national TV. Of course a couple months later, #2 Molly was asked back and #1 Melissa was dumped, making her the actual #2 and Molly the new #1. And when “Dancing with the Stars” heard about the now #2 Melissa, they asked her to be on their #1 hit show where she made bank. And the first #2, who eventually became #1, is still in love, which is worth more than money - kind of like ideas. You can’t put a price on good one.


(click to enlarge)

So sometimes #2 feels better than #1. And at the very least, 2 is twice as many as 1, which seems like a step up if you’re still doing the math. You know what I mean?