Heart, Dedication, Ambition - It takes the right tools to Build an Empire.

While the NBA season might be stuck in neutral, Frank is helping AND 1 and Monta Ellis Build their Empire by moving full steam ahead with the new Monta Ellis Signature Shoe, the ME8 Empire Mid. The Build Your Empire campaign features a Facebook-driven sweepstakes that encourages fans to 'build their empires' in order to win cool stuff. The campaign kicks off with a 4-page ad in Slam magazine and integrates in-store merchandising, digital, and social media channels. It just shows there's always work to be done.

Frank & CEWO help Oregonians set their homes for energize!

Frank and Clean Energy Works Oregon have partnered to get the word out about the non-profit's goal of improving the energy efficiency of Oregon's homes. It's a complex issue with a simple purpose. Working alongside (the amazing!) Fashion Buddha, and featuring the voice talents of former NPR great (and Portland's own) Ketzel Levine, we've created a short animated video to help explain how CEWO makes home energy efficiency affordable and easy. And why you should Join the Future.

If you're a bitch, you can't have one...

That's how sculptor Micki greeted her patrons at a recent art fair in Bend, Oregon. That alone was enough to grab our attention, but when we saw her sculptures, we were sold! Each shoe was more amazing than the the next. But after much deliberation, we finally settled on this one- barbed and beautiful! If fashion is to truly be fierce, it should have to look like this!

From the Hi-Tec Hook & Bullet Lounge...

Industry insiders often have to sit through countless product demonstration videos that all sound the same. Why? Because for some reason companies don't mind being boring. But at the Hi-Tec Hook & Bullet Lounge, we offer you a less boring alternative to all things product driven.

Make sure you visit the Hi-Tec booth at Outdoor Retailer this week (August 4-7) to check out the first three installments of the Hook & Bullet Lounge Hi-TecKnowledgy Series. Because you have the right to know about the sciencey stuff in your shoes.

And while you're in town, hang out with the Frank and Hi-Tec team during the Hook & Bullet Lounge Beer and Gear Event. As we all know, if you're going to raise money and give away gear, you might as well be drinking a beer.


If you can't make it to Salt Lake for Outdoor Retailer, here's a Hi-TecKnowledgy Series sneak peek. Enjoy.