And1.com Gets Flashy

The new And1.com combines old school wisdom with new school fresh. Frank created a layered homepage that invites you into the world of the Tai Chi Prophet, a new character that interacts with consumers and spreads the wisdom of ball.

(click to enlarge)

You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube. At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends right from the site. Listen to his words and your game will follow.

(click to enlarge)

My client's athlete can beat up your client's athlete...

(click to enlarge)

Nate Quarry came into the office last week to pick up a framed canvas piece that depicted his recent AND1 Street 2 Elite ad, which ran in SLAM magazine. The artwork chronicles Nate’s journey from blue-collar worker to UFC ass-whooper.

Fresh off of the beat down he put on fellow UFC fighter Tim Credeur on September 16; Nate’s face was a testament to what success in MMA looks like – bruised. It was a fitting tribute to the truth behind his ad.