Tuesday, September 15, 2009

Ryka - Kelly Ripa "Take Shape"


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We just launched the Ryka - Kelly Ripa "Take Shape" Campaign in this month's Elle and WWD which is a rallying cry for women who workout to look good, feel good and get fabulous!

Thanks to Kelly and David Sacks who provided immense inspiration and made a 2-day shoot really super fun and exciting.

Namaste,


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Monday, September 14, 2009

Spyder


(click to enlarge) Photograph by: Tommy Whitcomb

A: Freeryde Summer Look Book (Photographed by Chris O'Connell)
B: Freeryde Summer Trade Teaser Cards
C: Freeryde Winter Advertising Campaign (Freeskier Magazine)
(Photographed by Jeff Nass)
D: Freeryde Summer Look Book Insertion (Freeskier Magazine)
(Photographed by Chris O'Connell)

Frank's Photo Intern


(Photograph by: Tommy Whitcomb)

Recently, Frank had a photography intern, Tommy Whitcomb. We put Tommy to work photographing everything from UFC fighters to portfolio studio shots - and everything in between. Be sure to check out his work around our blog (note the photo credits) and on his site www.whitcombphoto.com

Friday, September 11, 2009

AND1 Teaser Ad


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The Tai Chi Teaser Ad is running. Pick up a copy of SLAM, DIME
or EXPN to check it out.

Sometimes #2 feels better than #1


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After coming up a little short in a recent soccer pitch, Frank is packing away the voodoo dolls and pouring out the holy water. We’re not sore losers here. We don’t need to cast spells or wish ill will on the winners…Right?


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We can forget about the multiple late night refinements that led to the early morning printing and binding session. We can laugh off the hours spent on three unique graphic executions and fully flushed out 18-month marketing plan. And we’ll simply digest the countless pots of coffee that kept the creative juices flowing because this is the life we chose.


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Besides, we watched The Bachelor last season. We know what happens to #1s and #2s. You see, Melissa was picked #1 and offered a proposal while Molly was rejected and left asking “why?” on national TV. Of course a couple months later, #2 Molly was asked back and #1 Melissa was dumped, making her the actual #2 and Molly the new #1. And when “Dancing with the Stars” heard about the now #2 Melissa, they asked her to be on their #1 hit show where she made bank. And the first #2, who eventually became #1, is still in love, which is worth more than money - kind of like ideas. You can’t put a price on good one.


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So sometimes #2 feels better than #1. And at the very least, 2 is twice as many as 1, which seems like a step up if you’re still doing the math. You know what I mean?